Automotive Management 20/10/00
A couple of years ago I wrote an article entitled “Will the Internet change your life?
Like many, I had come to the conclusion of that whilst the Internet was fascinating and exciting, the current level of technology, the level of computer literacy and the number of computer users meant that the Internet was not yet ready to revolutionise the motor industry.
Despite the hype surrounding a number of launches, most commentators would agree that it certainly hasn’t changed the face of motor retailing in the UK, its effect has at best been marginal. Whether the launch of manufacturers’ own sites could change this, only time will tell.
My observations still remain the same, however. Most customers will not buy before they try, and until a manufacturer can sort out the conundrum of providing reliable test runs and servicing, they will never be able to go over to a wholly Internet driven solution. The Web is great at educating customers to be better negotiators, it is even quite a good marketing medium, but a showroom it ain’t.
www.here it works
My article this week, however, is not meant to go over that old ground. There is one area of our economy where the Internet is having a significant effect. It is set to change the way we recruit for staff, and how these transactions are processed.
Our own Internet site has been highly successful for us, and recently we have completely redesigned and rewritten it to make it much more user friendly, and to give much more functionality. It still retains its quick-to-load, simple, unfussy lay-out, but contains a database of all our current jobs. It is updated at least once a week, at peak times more often.
Candidates do not have to go through the old routine of preparing their own emails, having noted down individual job numbers and typed them back in. They can simply click on any number of jobs whose details they like the look of and apply directly to them, attaching their own CV in the process.
We’re trying to make life easier for everybody, not least ourselves. We handle an enormous amount of information every year, and deal with and meet a substantial number of candidates. To do our job properly, we must be able to communicate effectively with both candidates and clients, our web site will give us that functionality.
www.e’re not just an e-cruiter.
Now nothing will supplant the traditional approach to recruitment consultancy that we have used successfully for over 30 years. This business is about people, not fancy programmes. Finding, meeting and helping good quality candidates still remains our top priority – it is just that the Internet makes the initial communication simpler, and so much more immediate.
Once on our list, candidates can also make sure that they are not being ignored by regularly checking the assignments we’re handling, and by requesting a newsletter of recent jobs and career advice to be mailed directly to them.
Some of the biggest advertising spends on television and in the media at present is by some of the recruitment sites. We have tested many of them, and I have to say that without exception we have been disappointed by their effectiveness in dealing with a niche market like the motor industry.
The hundred plus visitors to our site every day (yes, we do know the difference between hits, page impressions, and visitors) must mean that we are doing something right. We also include a back catalogue of all articles ever written for Automotive Management and our own publication MTS News.
Our belief is that the Internet will not revolutionise our lives, but for some sectors like recruitment it will make things are lot easier. For the average member of the public it will, like the telephone and television, have had the impact without completely changing the way we think it and the way we act.
If you think the next few years ago will be interesting for the motor industry, think how things will change for us.
The thing is, if you are looking for new career, can you afford to miss out on our success?